4208 Park Glen Road
Minneapolis, MN55413
Organization Type: 
Service Organization
Programs and Services: 

EFFECT is a social enterprise that aligns consumer purchase decisions and socially responsible behavior with marketing a brand. The marketing approach involves focusing on the quantified social impact which grows brands in both the short and long term by authentically building brand attributes and increasing brand loyalty. MusicMatters is a division of EFFECT and was one of the founding ventures that revolutionized social change in the music industry. This profile courtesy of Air Traffic Control.